DoGood Namibia Branding
Do Good Namibia is an organisation dedicated to doing good by connecting people to the causes they care about, offering support to those that run charitable organisations and cultivating a community of kindness, compassion, positivity and philanthropy in my home country, Namibia. I had the idea of starting this charity for a very long time, and finally took the leap in 2020. As a designer, I had the unique privilege and challenge of branding my own organisation. I started by conducting research about which colours provoke feelings of kindness, compassion, positivity and philanthropy. The below colour palette is the outcome of some polls on my Instagram, and the logomark also has a subtle smiley face built into it to strengthen this rationale.
