Branding created for CineMaya, an online publication dedicated to writing about the wonders of filmmaking. The design concept was inspired by the name itself: 'CineMaya' is a play on the words 'Cinema' and 'Maya', which, in Sanskrit (माया) means "magic" or "illusion", and this can be interpreted as alluding to cinema itself. The icon is made out of two eye-shaped objects merging at the centre to form another shape - combining elements of cinema as well as the illusion aspect of ‘Maya’.
This icon also represents how our eyes take in visual data. When you look at something, each eye receives light rays which land on your retinas and form images. These images are passed along the optic nerve to the brain where the two images are combined into the one clear picture you see, creating one image in our minds.
It was so fun working on this interesting concept and transforming it into a simplistic visual language for this brand.
This icon also represents how our eyes take in visual data. When you look at something, each eye receives light rays which land on your retinas and form images. These images are passed along the optic nerve to the brain where the two images are combined into the one clear picture you see, creating one image in our minds.
It was so fun working on this interesting concept and transforming it into a simplistic visual language for this brand.
